10+ Years of Technology & Software Development Experience
CEO & veteran technology leader with 15+ years building software that solves real business problems — still hands-on with architecture and code, not just strategy.
About
In today's fast-moving world of software, I believe the best technology leaders stay hands-on — reviewing architecture, writing code, and staying close to the systems that power the business.
That hands-on approach means fewer translation losses between strategy and execution, and software that actually reflects how your business runs.
Services
End-to-end software delivery — from architecture and custom builds to ongoing support and maintenance.
Bespoke applications built around how your business actually operates.
Fast, scalable web apps built with modern frameworks and clean architecture.
Robust backend systems and APIs built on Laravel and modern PHP.
Custom WordPress builds, themes, plugins and WooCommerce storefronts.
Custom Shopify themes, apps and storefront integrations.
Connecting your systems to the tools and platforms your business relies on.
Automating manual, repetitive workflows to save time and reduce errors.
Ongoing technical guidance, audits and long-term support.
Expertise
A stack chosen for reliability and speed — modern frameworks and proven languages, applied where they fit best.
Projects
Representative project outlines showing the kind of problems I solve.
Internal Operations Team
A centralized platform for managing day-to-day operations, from scheduling to reporting, replacing a patchwork of spreadsheets.
Teams tracked daily operations across spreadsheets and email, causing duplicated work and reporting delays.
A role-based web application with a single data model, automated approval flows and live operational dashboards.
Wholesale Distributor
A custom B2B ordering portal with tiered pricing, bulk ordering and account-based checkout.
Bulk orders arrived by phone and email, requiring manual entry and frequent pricing corrections.
A self-service portal with customer-specific pricing rules and automated order confirmation.
SaaS Company
Integrated subscription billing and invoicing directly into an existing SaaS product.
Reconciliation between the product database and the payment provider was manual and error-prone.
Webhook-driven synchronisation, retry handling, and an audit trail for every transaction.
D2C Retail Brand
A fully custom Shopify storefront built for speed, conversion and brand consistency.
The default theme could not support the brand's merchandising and bundling requirements.
A custom theme with bundle logic, performance budgets and analytics integration.
Professional Services Firm
Automated manual, repetitive workflows across departments, cutting processing time significantly.
Staff spent hours each week producing repetitive documents and follow-up emails.
Queued background jobs with templated documents and scheduled notification pipelines.
Enterprise Client
Migrated a legacy monolith to a modern, maintainable architecture with zero downtime.
An unsupported legacy system blocked new features and created security exposure.
A phased migration path that kept the business running while modules were rebuilt and re-integrated.
Experience
A track record of leading technology teams while staying directly involved in architecture and delivery.
Leading technology strategy and delivery: defining solution architecture, developing software, managing project delivery end to end, and working directly with clients to translate business requirements into working systems.
A decade-plus of hands-on work across full-stack development, web and application engineering, integrations, and infrastructure — building and maintaining production systems for real business operations.
Why Work With Me
Work directly with me — no account managers or middle layers slowing things down.
Senior-level technical judgment on every decision, not junior guesswork.
Every technical decision is made with your business goals and priorities in mind.
Lean, efficient delivery without the overhead of a large agency.
Ongoing support and maintenance long after launch, not a one-and-done handoff.
Engagement models that flex around your project — from full builds to targeted support.
Code and systems built to last, not just to ship.
Contact
Share a few details about your project and I'll get back to you within one business day.